Content Coaching

Description

In this 4 week coaching program, you’ll receive a mixture of group coaching and 1-on-1 calls to level up your content marketing strategy. 

Each week, we’ll have a group call on Monday at 2pm Eastern (August 8, 15, 22, 29). In this call, we’ll briefly cover the week’s topic, then start doing the work together.

Then I’ll have availability on Wednesday and Thursday each week (between 10am and 4pm Eastern) for you to schedule your 1-on-1 call to follow up and help with anything holding you back.

Week 1: Building Your Content Plan

By the end of week 1, you will have at LEAST 12 winning new topic ideas. We’ll use my tools (like Semrush and Lowfruits) to find topics with the highest opportunity. I’ll help you narrow down the list to pick the best topic for week 2.

We’ll be using my custom Notion template to organize your ideas and rank them based on your business goals. This will provide a system for you to add new ideas over time!

Week 2: Researching & Outlining

By the end of week 2, you will have at least one piece of content fully outlined and ready to write. Don’t worry, I’ll guide you through each step, and help you refine the outline so that it is great for usability and SEO!

Homework: Write the post! To get the most out of this class, you should be prepared to write one blog post between week 2 and week 3 (August 15-22). This doesn’t have to be an “ultimate guide” or other extremely long post, but it should be at least 1000 words. 

Week 3: Optimizing Your Content + Content Audit

Week 3 is all about perfecting the presentation of your post and making sure to feature it prominently on your site. I’ll work with the group to make sure you have things like a table of contents, post updated date, and any relevant schema. Then we’ll check your styling to make sure the post is easy to read/skim.

After that, we’ll check your site to see how this content best relates to other content on your site. This will make sure you aren’t competing with yourself, and will allow you to improve your internal linking.

We’ll end the week by submitting your new content in Search Console and sharing it publicly!

Week 4: Writing For Others

Week 4 is a special assignment to write for someone else! We’ll work together to find a short list of specific targets for guest posting, and I’ll share some tips on pitching an idea to the list. Then I’ll review your pitch and have you send it!

Requirements/Commitment

• MUST have a WordPress blog. If you are using Showit, please contact me before purchasing.
• This isn’t a course, and is designed to teach through action. If you can’t make the group coaching calls, you probably won’t get the full benefit of the coaching. Plan to commit 2-3 hours per week on the calls, and additional time between weeks 2-3 to write a post.
• 1-on-1 calls MUST be used one per week during August 2022.